Ten Top Digital Marketing Platforms:
- Social Media Marketing
- Influencer Marketing
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Search Engine Optimization(SEO)
- Pay-per-click(PPC)
- Mobile Marketing
- Marketing Automation Platforms
- Marketing Analytics Platforms
Social Media Marketing
Social Media Marketing is a type of digital marketing that uses the strength of well-known social media platforms to meet your branding and marketing objectives. Businesses prefer social media as the best platform for digital marketing because it is the best place for marketers to generate leads and drive heavy traffic. Social Media Platforms like Facebook, Instagram, LinkedIn, Youtube, etc are used now to run ads and promote their businesses. Social media marketing facilities both customers and businesses to interact with each other in a user-friendly behavior without hassling or irritating anyone.
Influencer Marketing:
Influencer Marketing is the process of brands collaborating with online influencers to facilitate market clients or buyers to consume their products and services. However, many brands collaborate with people called social media influencers to do marketing of their brand so that people can recognize it even by hearing their name. Many brand’s reputations now depend upon influencer marketing
In this digital world, people have faith in the people who influences them through the work they do in their life so it’s easy for influencers to sell products or services to their followers or well-wishers
Email Marketing
Email marketing is a process of sharing new products, sales, and updates with customers through emails. Businesses nowadays hire email marketers so that they can email marketing for increasing their customers and increasing sales and consumption of products & services to their existing customers by sending them regular notifications through the efficient use of mail.
- A well-structured email marketing Strategy drives sales
- It also increases the consumption of products and services, and helps builds a community around your brand.
Affiliate Marketing
Affiliate marketing is the process of promoting the goods or services of another company in order to receive a commission known as affiliate marketing. Think of it as online word-of-mouth advertising that is akin to in-person advertising.
Affiliate marketers are paid for sending customers from their popular websites or social media platforms to the product pages of the companies they promote.
There are many affiliate marketing strategies from which both marketers and businesses earn and share profits.
Content Marketing
Content Marketing is the process of creating, and sharing valuable, accurate, and relevant content to customers in order to attract and retain a clearly defined audience so that we can drive traffic to the landing page
The goal of content marketing is to create and share valuable, accurate, and regular materials in order to attract inside and keep the attention of potential customers and, ultimately, to promote profitable consumer action.
As we all know marketing is almost impossible without good content so marketers have to use different content marketing strategies to drive traffic and increase brand sales of products and services.
Search Engine Optimization (SEO)
The process of positioning your website to appear higher on a search engine results page (SERP) in order to draw in more traffic is known as Search Engine Optimization (SEO). For search terms that are most important to your target audience, it is common to try to rank on the first page of Google results.
Search Engine Optimization aims to improve your website’s position in search results pages. Remember, the higher the website is listed, the more people will see it.
Search engine optimization (SEO) often means making simple changes to various elements of your website. These adjustments, when combined with additional optimizations, may have a noticeable effect on the user experience and performance of your site in organic search results. When seen separately, they may appear to be incremental improvements.
Pay-per-click (PPC)
Internet marketers who use PPC, or pay-per-click, are charged a fee each time one of their ads is clicked. Simply put, you only pay for advertising when a user clicks on your ad. In essence, it’s a way to ‘purchase’ website visitors in addition to generating them naturally.
PPC offers a variety of benefits for your company, including the following:
Mobile Marketing
Mobile marketing refers to any form of advertising that uses mobile devices, such as smartphones and tablets, to promote goods and services. It uses features of present mobile technology, such as location data, to adjust advertising campaigns based on a person’s location.
Mobile marketing is the process that helps to promote products or services to a consumer who is continuously connected to a network.
Marketing Automation Platforms
A marketing automation platform enables marketers to manage lead management tasks including:
To boost revenue and improve productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales operations. It helps employs to do their job and helps to handle repetitive jobs properly by automation, which also helps to reduce human error
Marketing Analytics Platforms
Marketing analytics platforms contain a variety of applications used by sales professionals, advertisers, and marketers. These modify processes through digital marketing, social media management, and email management. They also provide greater insights about customers to convert more sales leads. Marketing analytics platforms contain different applications used by sales professionals, advertisers, and different marketers. These tools give insights about customers that enables sales professionals, advertisers, and different kinds of marketers to convert more leads and drive traffic.