Marketing:- The term “Marketing’ refers to advertising things in such a way that it could create brand awareness among customers. In this world, you need to do marketing for the promotion of the brand. In fact, it helps in the growth of sales and the number of customers. Besides this without marketing goods and services, it’s hard to sustain business in this competitive market.

Digital Marketing                                   Digital marketing is the area of marketing that uses online platforms and digital technologies to advertise goods and services. In everyday life, People increasingly use digital devices to purchase or sell goods & services so it’s crucial for business persons to have an online presence & sense of digital marketing to grow his/her businesses in this era of technology and innovation.

How digital marketing differs from traditional marketing?

Traditional marketing includes promoting the business through conventional stuff like publishing advertisements in magazines, brochures, newspapers, etc. It won’t have an online presence. Whereas, Digital Marketing refers to the process of marketing & promoting the business using different online platforms and digital technologies which include SEM, SEO, SMM, SMO, etc

History of Digital Marketing

In the 1990s the term digital marketing was first coined with the debut of server/client architecture & the popularity of personal computers, Customer Relationship Management(CRM) applications becomes a significant factor in marketing technology.

However, Companies could update the data as per customers’ needs & obtain the priorities of their experience. This led to the first clickable banner ad going live in 1994, which was named, the “You Will” campaign by AT & T, and over the first four months of the ad going live, it was able to make 44% of all people who saw it clicking on the ad.

Undoubtedly, This was a huge success & evolution in the field of marketing enhancing it in the digital world using different digital technologies.

 In the 2000s with the increasing numbers of internet users & the birth of different phones including the iPhone, customers began searching for products & making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.

 And as we all know modern problems needs modern solution & the use of online platforms for buying and selling products enhances digital marketing to grow more & more. It has becomes more sophisticated in the 2000s & the 2010s when the proliferation of devices capable of accessing digital media led to sudden growth.

With the development of different social media platforms in the 2000s such as LinkedIn, Facebook, Youtube & Twitter, consumers became highly dependent on digital electronics in their daily livelihood.

 The change of behavior of customers from traditional marketing to digital marketing has really improved the diversification of different marketing techniques.

Does Digital marketing really help promote our business?

 Yes, digital marketing helps promote Businesses as it helps to pass the value of the product or services from the original producer to pass the value of the product or services from the original producer or manufacturer to the end users or customers by a kind of supply chain. 

It consists of an online system that promotes & delivers products or services from producers to consumers with the help of different online networks created digitally.

How does Digital Marketing helps us in lead generation & Driving traffic?

Let’s understand what lead generation means first. In digital marketing lead generation refers to the process of knowing & identifying & then transforming the audience & people as potential customers of a business.

 The method of a Lead generation & Driving traffic includes utilizing different online platforms with specific strategies & tactics for the particular business as suitable for it to lead the audience to a landing page for converting them into customers or end users of products or services of the business.

10 Steps to do Digital Marketing

Step 1: Find the target audience.

Step 2: Then again identify business goals & tools suitable for the business.

Step 3: Focusing on Blogs, Content, Text, Image & videos for promoting Business.

Step 4: Besides this, Search for prevailing Social media marketing platforms suitable for your business.

Step 6: Mobile optimization & Customization

Step 7: Whereas, Establish a Digital Presence for customer accessibility

Step 8:  In the same way, use available & suitable technology for business.

Step 9: Moreover, Track what your similar businesses are doing & strategy and tactics they are using to promote their business.

Step 10:  In the same way, track your progress & keep a day-to-day eye on your insights & sales of your product & services & in summary see how many customers you have encountered & how much you of them have converted as customers.

The Advantages of Digital Marketing for Businesses

It has become an essential tool for businesses of all sizes looking to reach new customers and grow their businesses. In this article, we’ll take a look at some of the advantages of digital marketing for businesses,  including its ability to reach a large audience, its ability to target specific customers, and its ability to track results.

• Reaching Targeted Audience
• Cost Effective
• Facility of Insights
• Connectivity with the customer
• Building loyal Customers and Digital Reputation
• High Conversion Rate

The benefits of using digital marketing to connect with customers

Digital marketing has revolutionized the way businesses connect with customers. Moreover, it has simplified customer engagement through various channels including email, social media, and search engines.

As a result, businesses of all sizes can now connect with more people in more ways than ever before. It has a number of advantages over traditional marketing techniques. First, it is much more cost-effective. As its campaigns can be launched for a fraction of the cost of traditional marketing efforts. Second, It is more precise and increases the probability of reaching the right audience. Finally, It is more interactive and engaging, & it can help to grab the audience’s attention.

Ten Top Digital Marketing Platforms:

• Social Media
• Influencer Marketing
• Email Marketing
• Affiliate Marketing
• Content Marketing
• Search Engine Optimization(SEO)
• Pay-per-click(PPC)
• Mobile Marketing
• Marketing Automation Platforms
• Marketing Analytics Platforms

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