What is a graphics design?
As a beginner graphic designer, you must be curious to know what graphic design is and what it used to be like. Perfecting a design often requires a lot of practice to engage your customers or target audience. To better understand the definition of graphic design, you should be familiar with the key elements of creative, engaging and impactful design.
Graphic design should include elements such as colours, shapes, symbols, typography, textures and background designs. All of this defines how interactions are created and developed through the optimal use of visual imagery and creative and necessary elements.
Different Types of Graphic Design
Here, we discuss various types of genres in the design industry so, that you make the right decision about which services you will take for your brand according to your skills and techniques.
1. Graphics for Advertisement
The advertising industry uses the most common and popular graphic design genres. We handle the creation of visual artwork and designs such as postcards, flyers, magazines, newspapers, banners, social media posts, brochures, email templates, events, celebrations and other materials to promote your products and services.
New design learners love starting in this category to improve their skills and techniques. Both small businesses and large corporations rely on graphic designers to create attractive designs that grab the attention of consumers, and they buy their products. Here are some of its types:
- Display Ads
- Social Media Ads
- Email Templates
- Website and Blogs Ads
- Video Ads
- Personal Ads
- Infographics
- Magazine & Newspaper Ads
Examples of Some Great Advertising Designs are Nike, Adidas, Mohawk Airline, Starbucks, and Volkswagen Beetle.
2. Illustration for Graphics Design
An illustration is not the same field as graphic design. Together they play a key role in creating great works of art. For this reason, the element is mainly used in various fields such as magazines, posters, games, motion graphics, t-shirt designs, websites, book covers, infographics and display advertising. It is a collaboration of artwork and illustrations between graphic designers.
To gain experience in this category, you should be familiar with the following types:
- Creativity shows through illustrations
- Drawing Skills
- Branding
- Communication through illustration
- Uniques Styles and attract the target audience
Examples of Some Great Art & Illustration Designs are Digital Painting, vector designs, games environment design, poster design and many more.
3. Corporate Design
In this era of graphic design, every company wants to be recognized and differentiated as a brand through the artistic expression of logos, colours, quality, show culture and modern typography. From a business perspective, companies want to express the vision and value of their future product or brand, and customers can easily get to know the product or service provider.
Once the designer’s perspective on the company is clear, the company first discovers its future brand. In other words, corporate design is defined as the company’s DNA. The elements you should cover in this category are likely:
- Logo
- Colours
- Branding
- Icon
- Corporate Culture
- Quality
- Modern Typography
Examples of Some Great Corporate Designs are Adam & Eve Law Firm, Benevolent Society, Cooper & Ford, Konad Nails, and The Jupiter Drawing Room.
4. Graphics Design for Packaging or labelling
Once again, graphics design is mostly used as a powerful marketing tool on a regular to grab the customer’s attention quickly. Packaging design is one of the most popular types of graphic design. In other words, it is a method of protecting the product as well as to brand artistically.
As a graphic designer, you must know about industrial design, branding, current trends, illustrations, manufacturing, and product labelling. The elements it may likely use:
- Plastic Bags
- Bottle
- Box and paper
- Glass and metals
- Container
- T-shirt design
Examples of Some Great Packaging Designs are Callaly, Just Laid, Manos de Cacao, and NYC Spaghetti.
5. Graphics Design for Desktop Publication
In the field of desktop publication, graphic design is of great value for establishing communication between readers, editors and publishers. A well-known type of publication design that deals with other publications.
In this case, each element is important for different purposes. They have some key skills that a good designer must be familiar with. You need to understand publication types and messages. This is the design that expresses the theme.
- Design and Layout
- Formatting
- Infographics
- Illustrations
- Colour Theory
- Modern Typography
Examples of Some Great Publication Designs are Azure Magazine, Gopher illustrated Navigator’s Council Journal and Wooden Toy Magazine.
6. Graphics Design for Website
In now current era every company has a website to follow the trend. It’s a great approach to get engagement with the large targeted audience that helps to increase sales of a business. Nowadays, the website is the most unique and professional way to provide appealing design and user-friendly business.
Web graphic design is among the types of graphic design that deals with the web layout, images, colour, branding, textual elements, and many more best user experience and less effort of your business to bring the ultimate result.
- Design Software
- Colour Theory
- HTML and CSS
- Print Design
- Visual Design
- Digital Marketing Approach
Examples of Some Great Website Designs are Annatwelve – Fragrances, Cartier Watchmaking Encounters, Edifian Digital, and Mikiya Kobayashi.
In conclusion, many would like to say that graphic design is a good profession. Before that, graphic designers must put their creativity, passion, and effort into achieving their goals. Don’t forget to check out the different types of graphic designs above. It will be a great resource for you if you intend to begin your journey in these areas.
